One of my recent projects is a children's book club. Monthly-Books.com has been live for a little while now. It's a very simple site. Sign up involves choosing a book theme, the child's age and gender. The book club will send a designer gift letter introducing the club and then one book a month for a year (assuming a 12 month membership).
As anyone who has started their own business will know, you have to master quite a few different subject areas in order to get something started. This includes marketing (in this case PPC and SEO), creative director, editorial (to write all the copy), coder (to create the pages and order processing), product (to decide on how the club should work, put together pricing models, etc.), as well as all corporate issues (book keeping, taxes, corporate filings and so on).
A major impetus for creating this site was simply to have a project where I could learn some new technologies. In this case, Groovy and Grails. I find that it is easier to learn something when you have a real world application for it.
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